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Salesforce vs Other CRM Platforms: A Career Perspective

Customer relationship management (CRM) platforms are essential in today’s business environment, serving as the backbone for managing customer interactions and data effectively. At the forefront of this arena is Salesforce, a platform that has significantly shaped the CRM market with its robust features and extensive user base.  This article provides a comparative analysis of Salesforce…

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Outstanding Ways To Utilize Salesforce for Customer Retention

In today's competitive landscape, customer retention has become prudent in sustaining growth and profitability. With numerous options available to customers, maintaining a loyal customer base is essential. Research by Bain and Company suggests a 5% increase in customer retention can result in a 25% increase in profit. Fortunately, Salesforce, a robust CRM platform, offers many…

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